 
To: Bill Eichman 
Cc: +dist+/afs/andrew/usr/js9b/Public/camc.dl@ANDREW.CMU.EDU,
        Thomas_Price@KANGA.FAC.CS.CMU.EDU
Subject: Re: alternative products 
In-Reply-To: Your message of "Thu, 03 Sep 92 00:48:30 EDT."
              
Date: Thu, 03 Sep 92 15:08:46 -0400
Message-Id: <8447.715547326@KANGA.FAC.CS.CMU.EDU>
From: Thomas_Price@KANGA.FAC.CS.CMU.EDU

> You're proposing an alternative
>product in the planetary marketplace-- what determines the success or
>failure of your product is the effectiveness with which you market your
>alternative.

>The question for me is, how do you plan to market and promote the idea?
>If you can't successfully promote it, the idea dies....

Aaaack! Lord, no.

Bill's response to my message was a very good idea, but it wasn't really
compatible with the idea in my original message.

Bill is talking about decentralizing the marketing of cultural commodities, and
having that marketing respond to regional marketplaces and be closely
tied to regional cultural life -- this especially would be an innovation,
since the marketplace is so large now that it cannot be tied to *any*
particular cultural life.

I was talking about being rid altogether of the idea of marketing of
cultural commodities, and building up localized cultural life that 
ignored the marketing of commodities and, to a large extent, avoided
their production.

Tom

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